GEMSTV TRANSCENDS TRADITIONAL TELEVISION SHOPPING.

GemsTV transcends traditional television shopping. Using the only reverse auction method on TV in the United States, GemsTV specializes in offering genuine gemstone jewelry and loose gemstones including diamonds, rubies, emeralds and Tanzanites among more than 170 different types of precious and semi-precious gems. In the reverse auction method, called "The Game," items for sale drop in price until all items in that game are sold. No matter what price each buyer bids throughout The Game, all buyers pay only the final lowest price. GemsTV is one of the largest producers of gemstone jewelry in the world and is able to offer incredible value by cutting out retailers and middlemen and passing on the savings to the customer. Knowledgeable and personable American hosts as well as British presenters from GemsTV's sister channel in the UK make GemsTV fun to watch and The Game easy to play. GemsTV's 30-day return policy ensures customers feel confident buying high quality gemstone jewelry on television or from the GemsTV website at www.gemstv.com.

GEMSTV TRANSCENDS TRADITIONAL TELEVISION SHOPPING. is available in the following packages:

• DISH: America's Top 120™
• DISH: America's Top 200™
• DISH: America's Top 250™